A typical problem in the automotive industry is that an ungodly amount of cash is thrown into the advertising or marketing arena, with what results? A silent telephone and an empty lot.What does it take to get the phone to ring and the ups to show up? What does it take to sell the number of units your store SHOULD BE selling? What does it take to stop throwing your money away when it comes to advertising or marketing your dealership?
That may sound confusing... to make it easier, let's define the difference between sales and marketing.Sales: What you do with a person once they are in front of you or on the telephone. A prospect or customer on the lot or on the phone needs to be given a sales presentation OBD Tool. Everything you or your salespeople do in front of a prospect is a presentation and should be treated as such and executed systematically and dynamically.
Plus, there are many new methods of distributing your education-based marketing material that cost very little and are consumer-sexy, such as the Internet, email, blogs, RSS feeds and podcasts.How can you integrate some or all of these education-based direct marketing strategies into a systematic marketing plan that gets proven and consistent results? That's the question you need to be pondering and creating answers to if you want crush the competition and recession-proof your dealership launch x431 v plus.